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educational entertainment
Educational entertainment (also referred to by the portmanteau neologism〔(【引用サイトリンク】url=http://whatis.techtarget.com/definition/edutainment )〕 edutainment〔(【引用サイトリンク】 title=edutainment )〕) is content designed to educate and to entertain. It includes content that is primarily educational but has incidental entertainment value, and content that is mostly entertaining but contains educational value. It has been used by governments in various countries to disseminate information via television, including soap operas or telenovelas to have an impact on viewers' opinions and behaviors.〔Hanna Rosin, "Life Lessons: How Soap Operas Can Change the World." ''The New Yorker'', Jun 5, 2006, pp. 40-45.〕
==Roots==
It can be argued that educational entertainment has existed for millennia in the form of parables and fables that promoted social change. In Christianity, for example, Jesus Christ used parables extensively to convey his moral messages. As Matthew 13:34 and Mark 4:34 report: "He did not say anything (the crowd ) without using a parable." The canonical gospels contain 33 parables, excluding allegories or proverbial expressions.〔(【引用サイトリンク】 title=Catholic Encyclopedia: Parables )〕 Christ invoked imagery from the environment and daily life of the people of the time, including the food and drink they consumed (e.g. leaven, wine), the birds and animals they saw or domesticated (sheep), the vegetation (wheat, fig trees, lillies), the clothes people wore (wedding dress, patching old garments), the jobs they worked in (fishing, shepherding), even the currency (the denarius ()). Some scholars, such as C.F. Burney,〔(【引用サイトリンク】 title=Teaching Methods of Jesus - BiblicalTraining.org )〕 claim that Christ leveraged poetry to make his teachings enjoyable and memorable.〔(【引用サイトリンク】 title=Jesus the Poet: Christ’s Words as Hebrew Poetry by Stephen Andrew Missick )〕 The Old Testament certainly has a poetic nucleus, and likewise poetic devices like parallelism can be detected in the Gospels. But because all the earliest canonical gospels are Greek translations, this caim is yet to ascertained. Whatever the case, Christ's parables are among the best-known, and many of their expressions entered everyday usage the world over.〔William Barclay, 1999 ''The Parables of Jesus'' ISBN 0-664-25828-X page 9〕〔(【引用サイトリンク】 title=Phrases and Expressions that originated in the Bible - Phrases.org.uk )〕
Modern forms of edutainment include television productions, film, museum exhibits, and computer software which use entertainment to attract and maintain an audience, while incorporating deliberate educational content or messages.
Since the 1970s, various groups in the United States, the United Kingdom, and Latin America have used edutainment to address such health and social issues as substance abuse, immunization, teenage pregnancy, HIV/AIDS, and cancer. Initiatives in major universities, such as, Johns Hopkins University and the University of Wisconsin-Madison, NGOs such as PCI-Media Impact, and government agencies such as the Centers for Disease Control (CDC) have produced edutainment content.
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